Google Shopping a.k.a. Google Products allows consumers to find your products at the right time. It taps into the growing number of online searchers to expose your products to more and more potential buyers in the process. Google Shopping offers more control over where your ads would appear by matching specific search queries to your offer. This way it helps increase the volume of traffic to your online business. This article provides a comprehensive overview of what Google Products can do for your business.

Google Products is made up of a series of Product Listing Ads. These ads are rich in images and details of your products, and it help drive traffic to your website or online store. Since the concept was launched in 2012, it offers more than 1.6-billion products through 23 countries. The concept was streamlined in late 2014 to include how you manage and bid on your products, find new opportunities to grow your traffic and report on your performance. There are many benefits to your business when you use Google Products.

Google Product campaigns became more product focused by the end of 2014. A business is able to structure their campaigns by categories and product groups to give greater control over their bidding strategy. Th advanced reporting capabilities are another important advantage offered to businesses. You can view your performance data by product or product attribute with the new interface of Google Products. You may also filter the segment data by the product attributes. A business can also gain valuable insights into their competitor matrix with the new Google Products interface. You may access important data such as max CPC and average CTR of your competitors with similar products. These are some of the latest changes of Google Products that will benefit the business owner.

Google Products helps sell more of your products by increasing the quality of your leads, increasing your traffic, and achieving a higher click through rate (CTR). The quality of leads are increased by providing relevant product information. It will direct potential consumers to your website to increase the traffic to your site. Google Products will help you take control over your search marketing campaigns and help you better manage the product visibility. It will definitely help lower your cost per sale and fine tune your advertising budget at the same time. It offers the benefit of increased product visibility and help you dominate the search results page. You can dominate the search results page with multiple products that feature pricing and relevant images. Your business will be noticed on the internet before your competition does thanks to Google Products.

In conclusion, Google Products is the latest advertising method in Google. It was renamed as Google Shopping in the early part of 2012. There are numerous benefits of Google Products for your business. This article provides a comprehensive overview of the most important advantages of Google Products for your business. It will help increase the profits of your business in the long run.