If you are willing to invest in Google ads, it can be extremely beneficial for your business. In fact, Google Ads have the potential to boost your sales almost immediately. With that being said, you need to implement these Ads into your business correctly in order to get a positive return on investment. In this article, we will be going over some of the top tips that you are going to want to utilize to get more sales online using Google’s advertising program.
Top Ways to Get More Sales Online By Using Google AdWords
- Create a List Of Keywords
One of the first things that you need to do if you want to experience the benefits of implementing Google AdWords into your business is come up with a list of keywords that you can target. Keywords are essentially the words or phrases that you will be targeting in order to effectively allow your advertisement to show up on a user’s search results. For example, if you are selling sunglasses, you could utilize “affordable sunglasses” as a keyword for your advertising. When you do this, your advertisement will show up when a user types “affordable sunglasses” in the search engine. Because you want to optimize your performance and increase the chances of converting a user into a customer, you will want to utilize buying keywords like the example above. Instead of simply targeting a generic phrase or keyword like “sunglasses,” you are adding “affordable” in front of it which is implying that someone is looking to purchase them.
- Build a Landing Page
Once you have done the research and chosen the right keywords and/or key phrases to target, the next step involves creating an optimized landing page for your advertisements. Depending on the type of campaign that you are going to be running, you might want to build several different landing pages for each advertisement that you run. For example, if you are advertising different services or products, you will want to specifically create a new landing page for each one individually for optimal performance.
- Use Analytics
Whenever you are running Google AdWords campaigns, you want to make sure that you are properly tracking everything. No matter how small the detail may seem to you, it is most likely extremely important. For instance, the color of the “buy” button you use might influence people’s decision on whether or not to press it. Because these small and subtle details are so important, it is critical to track each detail in order to find the optimal set up for each of your landing pages and your entire website. This is also true for your advertisements. Some advertisements might be highly optimized and perform better than others despite them having very small difference between them.
As you can see, advertising on Google comes with a range of benefits and it can be an extremely valuable form of marketing/advertising for your business. It can increase sales exponentially when implemented correctly. However, you must accurately track your performance to optimize the campaign(s) that you run.